Beauty World (美世界), in Bukit Timah, is an area next to Bukit Timah Nature Reserved. It started as an amusement park and later became a popular market and shopping destination in the 1960s. The area was gazetted for redevelopment in 1975 and Beauty World Centre was opened in 1984. Today, it is one area where many restaurants, cafes, coffee shops and food centres congregate to form a food haven.